Dollar Tree


An American chain of inexpensive variety stores with multiple price points is called Dollar Tree, Inc. With its corporate headquarters located in Chesapeake, Virginia, this Fortune 500 corporation runs 15,115 stores across the 48 contiguous states of the United States and Canada. A nationwide logistics network consisting of 24 distribution hubs supports its retail locations. Together with that, the corporation runs a multi-price-point variety chain called Family Dollar and locations called Dollar Bills.
Dollar Tree is a competitor in the low-end retail and dollar store marketplaces. A wide range of goods, including private-label, regional, and national brands, are carried at each Dollar Tree. A Dollar Tree store will have departments like health and beauty, food and snacks, party supplies, seasonal décor, housewares, glassware, dinnerware, cleaning supplies for the home, candy, toys, gifts, wrapping paper, and stationery as well as departments for teaching, cars, electronics, pet supplies, and books. Along with frozen foods and dairy products including milk, eggs, pizza, ice cream, frozen dinners, and premade baked goods, the majority of Dollar Tree stores also carry frozen foods. The business started taking manufacturer coupons at all of its retail locations in August 2012.
Although they are dispersed over the entire country, the most of their stores are in the Northeast and South.

Dollar Tree History

Brock and the other Dollar Tree co-founders acquired the idea for the business from Everything’s A Dollar, a different retailer that failed in the 1990s. Dollar Tree, Inc. went public on the NASDAQ exchange on March 6, 1995, at a price of $15 per share, giving it a $225 million market capitalization at the time.
Our history spans more than half a century. You have to go back more than fifty years to K. R. Perry and a Ben Franklin variety store in Wards Corner, Norfolk, Virginia. You also have to go back to Macon Brock, Doug Perry (K.R. Perry’s son), and Ray Compton’s foray into $1.00 retailing to understand how it all came to be. This one price point was the basis for a very popular idea that led to the creation of a nationwide chain of stores. These are a few highlights from this incredible start.
1953 saw the opening of a Ben Franklin variety store by K. R. Perry in Norfolk, Virginia’s downtown. He subsequently changed the name to K&K 5&10.
In Norfolk, Virginia, Macon Brock, Doug Perry, and K.R. Perry founded K&K Toys in 1970. Over 130 locations of this mall-based toy retailer may be found on the East Coast. The K&K 5&10 business remained open and provided the first inspiration for the development of Dollar Tree.
In 1986, Macon Brock, Doug Perry, and Ray Compton founded Only $1.00, which had five locations: three in Virginia, one in Georgia, and one in Tennessee. Alongside K&K Toys outlets, dollar stores continued to grow, primarily in enclosed malls.
1993 – The name of the company (Only $1.00) was changed to Dollar Tree Stores to address what could be a multi-price-point strategy in the future. Part equity interest was sold to SKM partners, a private equity firm.

1995: In March of that year, Dollar Tree went public at $15 per share on the NASDAQ exchange. A $225 million market capitalization was determined.
Dollar Bill$, Inc., a Chicago-based network of 136 locations, was acquired by Dollar Tree in 1996.
In 1997, Dollar Tree began construction on its new store support center and first distribution center, both of which are situated in Chesapeake, Virginia.
1998: The Company purchased the California-based 98-Cent Clearance Centers on December 10.
1999 saw the opening of a second distribution center in Olive Branch, Mississippi. They brought on Bob Sasser as Chief Operating Officer. Only $One Stores in New York were purchased by Dollar Tree.
In 2000, Dollar Tree constructed a new distribution center in Stockton, California, and purchased Dollar Express, a business with headquarters in Philadelphia.
Bob Sasser was elevated to the position of President and Chief Operating Officer in 2001. Two more Distribution Centers were opened by Dollar Tree: one in Briar Creek, Pennsylvania, and one in Savannah, Georgia.
2003 saw the opening of a new Distribution Center in Marietta, Oklahoma, and the acquisition of Greenbacks, Inc. in Salt Lake City, Utah by Dollar Tree.

Bob Sasser was elevated to the position of President and Chief Executive Officer in 2004. Macon Brock is still serving as the board chairman. With the opening of its first location in North Dakota, Dollar Tree became the first retailer operating in all 48 contiguous states. In addition, the business established two new distribution centers in Ridgefield, Washington, and Joliet, Illinois.
In 2006, Dollar Tree inaugurated its 3,000th location and commemorated 20 years of selling goods for just $1. Additionally, the Company bought 138 Deal$ stores from SUPERVALU INC.
2007 saw the Briar Creek Distribution Center enlarged by Dollar Tree. The Company’s revenue benchmark of $4 billion was also exceeded. The company’s market capitalization was $3.29 billion.
2008 was a historic year for Dollar Tree as well because it was the only firm to achieve “A Dollar at a Time” inclusion in the Fortune 500. In addition, the Company’s shares performed best out of all the Fortune 500 that year.
2009 – Dollar Tree had risen more than 100 spots on the Fortune 500 list by the end of the 2009 fiscal year. In addition, the company bought a new distribution center in San Bernardino, California, and opened a store in Washington, D.C.
2010 saw the opening of Dollar Tree’s 4,000th location and the acquisition of 86 Vancouver, British Columbia-based Canadian Dollar Giant Stores. British Columbia, Ontario, Alberta, and Saskatchewan are the states where the stores are run. These are Dollar Tree’s first retail sites run by an international company.
2011 saw Dollar Tree maintain its track record of rapid expansion, bringing in $6.63 billion in sales, launching 278 new locations, and expanding its Savannah, Georgia, distribution center by 400,000 square feet.

2012 saw Dollar Tree establish 345 new locations and surpass $7 billion in revenues, continuing the company’s consistent expansion. At year’s conclusion, the market cap was $9.13 billion.
2020s A hybrid Family Dollar/Dollar Tree shop design was covertly introduced by Dollar Tree, and the first one is scheduled to debut in early 2021, according to an announcement made on March 3, 2021. By the end of 2020, Dollar Tree will have roughly 50 stores open and running, most of them in tiny communities with a population of a few thousand.
On September 28, 2021, CEO Michael Witynski declared that certain prices will be going up above $1, maybe reaching $1.50, citing higher labor and shipping expenses that are reducing profit margins.
In response to inflation and investor pressure to boost prices, Dollar Tree announced on November 23, 2021, that it would be raising its standard item prices from one dollar to one and a half. The pricing of certain of the goods offered by Dollar Tree won’t go up. By December 2021, the company will launch the new pricing point in over 2,000 stores, and by the first quarter of 2022, it will have been implemented in the majority of its 8,000 locations.

Company plan

Extreme discount stores are what Dollar Tree is categorized as. It says that its buyers “work extremely hard to find the best bargains out there” and that it has “great control over the tremendous buying power at the dollar price-point” are the reasons it is able to accomplish this. Although its pricing are mostly intended to draw in customers who are struggling financially, it has also grown in popularity among immigrant populations.

Family Dollar auctions

Dollar Tree revealed on July 28, 2014, that an agreement to buy Family Dollar for $8.5 billion had been reached and approved by both parties, in addition to the acquisition of the $1 billion in debt that Family Dollar currently owed. The transaction occurred in the month after Carl Icahn, a prominent shareholder and activist investor, demanded that Family Dollar be placed up for sale right away.38 Following the rumored agreement, on August 18, 2014, Dollar General put in a proposal that exceeded Dollar Tree’s offer by $9.7 billion. Family Dollar rejected Dollar General’s offer on August 20, 2014, citing worries about antitrust difficulties as the reason the company and its advisors believed the merger was not worth doing.


Dollar Giant, a Vancouver, Canada-based company founded in 2001, was acquired by Dollar Tree on October 11, 2010, for a reported $52 million. Approximately 85 Dollar Giant retail locations could be found in British Columbia, Alberta, Saskatchewan, and Ontario at the time of the acquisition. It is the second-biggest network of dollar stores in British Columbia, with about 30 of its retail sites located there. It was the fourth-biggest operator of dollar stores in Canada. These were the first Dollar Tree retail outlets outside of the United States; Dollar Tree has now rebranded all of its Dollar Giant stores to Dollar Tree.
By 2020, the corporation will have 227 locations across Canada, mostly in Ontario and Western Canada. In Canada, every Dollar Tree store offers products for C$1.50 or less, unless otherwise noted, which is typically less than C$2.
The merchandising team of Dollar Tree Canada is based in Mississauga, Ontario, and the corporate office is still in Burnaby, Greater Vancouver.


A number of product recalls for items sold at Dollar Tree stores are listed by the Consumer Product Safety Commission. Salsa jars with broken glass within, hot-melt mini glue guns (recalled in January 2008) that could burn users, and candle sets (recalled in February 2004) that could flare up too much are among the recalled goods.


Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *