Google News

Google News

Introduction

Google created Google News a news aggregate service. It offers a never-ending stream of links to articles arranged from thousands of periodicals and publishers. Google News can be accessed via the Web, IOS, and Android applications.
The official Google app was introduced in January 2006, after a beta version was released in September 2002. Krishna Bharat came up with the original concept.
It has been said that the service is the biggest news aggregator in the globe. Showcases are “a new format for insightful feature stories” that Google said in 2020 that it will be working with publishers to create. The announcement came with a $1 billion budget.
Alphabet launched Google News, a vertical search engine, in 2002. When there is current topicality, Google search results—mostly news—are displayed extremely prominently as a box in the organic search results.

Google News

How is news from Google released?

Google publishes its news roundups for desktop and mobile searches. The SERPs typically list mobile news sites as AMP. The “News” area of the Google search can also be directly selected by those who want to look for news using a certain term. The way news is shown and the URL is ranked is determined by unique standards that differ from the search engine’s standard algorithm. Both the authority and the topicality of the source are crucial.

Requirements for Google News adoption

Both general and technical standards need to be followed for a website to be listed in Google News. Google may include the website in News if these are met:
Topicality: The majority of articles must discuss current affairs.
Originals: No content that is contributed may be duplicated from another source; it must be entirely original. As a result, authors must produce original material, even when this is unavoidably not applicable—especially in news agency stories.
Transparency: It is advised that the name of the author and the editor’s contact details appear on every published entry.
No misrepresentations: Google News must discuss accurate facts and refrain from presenting any false or misleading material. This enables the network to stand up to misinformation, for instance.
Minimal advertising share: A website’s advertising share cannot be excessive if it is to be listed in News.

Google News

Enough textual content: The accompanying text for a headline cannot be too brief in order for it to show up in the news search. Although Google does not provide a word count, advice is typically longer than 350 words.
Non-promotion: Articles about news should not be advertisements for goods or services, but rather news content similar to that of a news portal.
Mobile optimization: The websites that have been submitted ought to be mobile-friendly as well.

What matters for optimizing content on Google News

A website must adhere to Google’s technical and content guidelines in order to be optimized for Google News. If not, there’s a good chance the admissions application will be turned down.
Getting a Google News sitemap is advised, though it is not strictly required. Within two days after a website publishes an article, Google usually crawls all of the article URLs. Remember that there shouldn’t be more than 1,000 URLs in the sitemap. This is how it is different from a traditional sitemap.

In terms of practical work, this translates to:

News that truly represents news must be produced on a regular basis.
Technical requirements must be fulfilled.
The requirements for the content must be met.

Reactions to Google News

Google News is frequently criticized by publishers and newspapers. Since Google uses these text elements to display them in the News snippet on its website, many media companies view the use of article headlines and teasers as a violation of copyright laws. The 2014 publisher dispute in Spain even resulted in Google removing a number of news websites from Google News. As a result, the number of visitors to many of these websites decreased by up to 15%.
This legal dispute with Google stemmed from ancillary copyright, or “Lex Google,” which was likewise implemented in Germany in 2013. When articles published online are repurposed by other websites, publishers are required by copyright to receive payment. The way that headlines and snippets are displayed does not appear to violate any ancillary copyright, according to Google. However, publishers believe that even this use requires a license.
But frequently, the legislation is written too ambiguously, making it unclear when fees are required and when they are not. In addition, the dispute between media companies and Google is particularly challenging because, aside from that, Google generates a significant amount of traffic through Google News.

What purpose does SEO serve?

Pages on Google News enjoy a great deal of traffic. This primarily pertains to so-called “trending topics” that are popular among searchers.
Those who publish articles whose current topics users actually search for are the ones who stand to gain from these “traffic boosters.”
Given that its blog is an informational website about smartphones, an e-commerce site selling household goods will probably have more difficulty getting listed on Google News. There is a lot of interest in the other news areas, but very few news items are of general interest.

Google News

Google Alerts as a “tool for SEO”

With the use of “Google Alerts,” a notification feature, one can use the Google news pages to keep an eye out for new content on previously defined keywords on the internet. Users have to launch the Google News search first in order to do this. The “Create alerts” button is located in the bottom section. Once clicked, you can “subscribe” to topics in the form of keywords in a specific manner. Subscribers to the keywords receive emails whenever new content is added to the Google News index.

Search the News Archive

Google News was extended on June 6, 2006, to allow users to search through news archives dating back more than 200 years from certain sources. A timeline view was available, allowing you to choose news articles from various years. On September 8, 2008, Google News started providing indexed content from scanned newspapers, marking the announcement of the service expansion. The time series’ level of coverage varies. All content from The New York Times, going all the way back to its inaugural issue in 1851, is now accessible, starting in 2008. Google eliminated direct access to archive searches from the default search results page, advanced news search page, and main Google News page at the beginning of 2010. These pages stated that “anytime” was the search target, but they omitted.
Google faced a barrage of complaints when it decided to revamp the design of its Google News pages in the summer of 2010. Google canceled plans in May 2011 to scan additional historical newspapers. Before this happened, about 60 million newspaper pages were scanned. As a substitute, Google has declared that it will concentrate on “Google One Pass, a platform that allows publishers to sell content and subscriptions directly from their sites.” Once more, complaints were raised when the “News Archive Advanced Search” feature was eliminated in its entirety in August 2011. regular users who discover that the modifications make the service unusable. The Google News Search page still provides access to archived newspaper articles, but important features like the timeline view and the ability to specify more than 10 result per page have been removed.

Google News

Coverage elements

After the Chicago Tribune published an article on United Airlines’ 2002 bankruptcy filing, the airline, which was the topic of an indexed archive article, lost $1 billion in market capitalization on September 7, 2008, and it never recovered. Right now, The Sun Sentinel, our sister publication’s website, has the “Most Viewed” category. The Income Protection Advisor determines that the Google result is new news after it passes it to Bloomberg News, where it temporarily obtains the most recent news. The next pass through the Google News index indicates that the link is new news. It was widely viewed and made headlines.

REFERENCES

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