Microsoft Bing

Microsoft Bing


Microsoft Microsoft owns and runs the search engine known as Bing, or just Bing. The MSN Search, Windows Live Search, and Live Search search engines from Microsoft’s past are the source of the service. Bing provides a wide range of ASP.NET-based search services, including web, video, image, and map search products.
On May 28, 2009, Microsoft CEO Steve Ballmer announced the switch from Live Search to Bing at the All Things Digital conference in San Diego, California. On June 3, 2009, the official release was made available. When Bing first launched, it featured a number of noteworthy features, including the “Explore pane,” which is a list of related searches, and search suggestions while entering a query. These features made use of Powerset’s semantic technology, which Microsoft purchased in 2008. Additionally, Microsoft and Yahoo! reached an agreement that allowed Bing to power Yahoo! Search.
In 2016, Microsoft made significant advancements in open-source technology by releasing various Bing components and the BitFunnel search engine indexing algorithm as open source. Microsoft introduced Bing Chat, subsequently known as Microsoft Copilot, in February 2023.
By 2023, With 12% of all queries, Bing is the second-biggest search engine globally, behind Google’s 79% share. Other rivals are Yahoo! Search, which is primarily driven by Bing, with 2% and Baidu, with 5%.

Microsoft Bing


In 1945, the first conceptualization of a search engine resembling the ones we know today was published. The Atlantic Monthly published an article by American engineer Vannevar Bush lamenting the fact that “publication [of scientific discoveries] has been extended far beyond our present ability to make real use of the record.” Bush pushed researchers to develop a method of storing and retrieving data that functions more like the association-based functioning of the human brain. This hypothetical system was dubbed a “memex” by him.
Bush’s challenge was essentially accepted in the 1960s by Gerard Salton of Cornell University, who is today referred to as “the father of information retrieval” and other such titles. Salton oversaw the creation of the “System for the Mechanical Analysis and Retrieval of Text” (SMART) by leading teams of computer scientists at Cornell University and Harvard University. The key finding that led to the success of SMART was that it was less difficult and more beneficial to program an algorithm to look for English syntax than it was to look for semantics, or the important words in the documents being searched rather than their linguistic relationships. This insight prompted Salton to create techniques like word valuation, counting, indexing, and classification that are still employed by search engines today.

Microsoft Bing

Nevertheless, it wasn’t until 1990 that Alan Emtage, Bill Heelan, and Peter Deutsch, three computer science students at McGill University in Montreal, developed Archie, the first search engine (short for archive). Since the World Wide Web would not exist for another year, Archie focused on the names of files stored on file transfer protocol (FTP) servers instead of searching for Web pages. In addition, Archie did not need to index its findings because there were so few even of those at the time. Its results list was consistently brief enough for an individual to peruse.
In June 1993, while still a student at the Massachusetts Institute of Technology (MIT), Matthew Gray created the World Wide Web Wanderer, which was the first search engine to use a crawler to find Web pages and catalog them in an index. In order to gauge the size of the World Wide Web, Gray created the Wanderer, which was used for this purpose up until late 1995.
In December 1993, Jonathon Fletcher of the University of Stirling in Scotland developed JumpStation. It is recognized as the first to combine the three primary elements of modern search engines—crawling, indexing, and searching—because the new Web-searching tool had an interface.Users were first able to search for any word on any Web page that it had indexed thanks to Brian Pinkerton’s WebCrawler, one of the few search engines at the time that was still operational in the first quarter of the twenty-first century. The tool was released on April 20, 1994, and during the day it was fully utilized by users due to its immense popularity. It was formerly the second-most-visited website on the Internet, but as numerous rival search engines quickly entered the market, its appeal waned.BackRub, the search engine created by Larry Page and Sergey Brin, was tested on the Stanford University network in August 1996. In 1998, the two renamed the tool Google and released it. With a simple layout (the company only permitted text-based advertisements) and an excellent algorithm called PageRank, the search engine gained popularity very quickly. The business also offered advertisers the opportunity to be associated with specific search terms, paving the path for the industry as a whole to become profitable. Currently, Google dominates the global search market, handling about 90% of all searches.


Microsoft Copilot

Microsoft Microsoft developed and released Copilot, a chatbot that was formerly known as Bing Chat, in 2023. Utilizing both supervised and reinforcement learning techniques, OpenAI’s GPT-4 large language model serves as the foundation for Copilot’s Microsoft Prometheus model. Copilot can be used as a chat tool, to write various kinds of content, such as songs, poems, stories, and reports, and to give the user information and insights about the webpage that is open in the browser. It can also be used to create logos, drawings, artwork, and other images based on text by using the Microsoft Designer feature. More than a hundred languages are supported by Microsoft Designer.
Like Google’s Bard following its integration with Gemini, Copilot can also cite its sources, as can xAI’s Grok and OpenAI’s ChatGPT.

Microsoft Bing

Integration with third parties

Facebook Connect gives users the ability to share their searches with their friends on Facebook.

Windows 8.1 integration

With Windows 8.1, all queries entered through the Windows Start Screen are processed by the integrated Bing “Smart Search” system.


Microsoft offers a user-facing translation tool called Bing Translator that allows you to translate text or whole webpages into other languages. The backend translation software for all translation pairs is Microsoft Translator, a statistical machine translation platform and web service created by Microsoft Research. The Windows International team at Microsoft provides two pairs of transliterations, one for simplified Chinese and the other for traditional Chinese. Bing Translator provides translation services in 70 different language systems as of September 2020.

Microsoft Bing

Information and Activity Graph

Microsoft debuted its knowledge and action API in 2015, matching Google’s Knowledge graph, which has 20 billion related facts and 1 billion instances.

Bing Forecasts

Walter Sun, Development Manager for the Core Ranking team at Bing, noticed that school districts were being searched more often before a major weather event was predicted in the area. This was because searchers wanted to know if the weather event caused a closure or delay. This observation gave rise to the idea for a prediction engine. By noting significant increases in the frequency of searches by local school districts, he came to the conclusion that the time and location of major weather events could be accurately predicted without consulting a weather forecast. This gave Bing the idea to infer certain events’ outcomes, like reality show winners, from its search data. April 21, 2014 saw the launch of Bing Predicts.
For American Idol and The Voice, Bing Predicts has an accuracy rate of 80% and 85%, respectively. The results of significant US political elections are also predicted by Bing Predicts. Bing Predicts performed 97 percent correctly in the 2014 US Senate election, 96 percent correctly in the 2014 US House of Representatives election, and 89 percent correctly in the 2014 US gubernatorial election. Additionally, Bing Predicts forecasted the outcomes of the 2016 US presidential primary. It has also produced sports forecasts, such as a flawless 15 for 15 in the 2014 World Cup, and an article about Microsoft CEO Satya Nadella’s successful March Madness bracket submission.

Microsoft Bing


Bing has been localized for numerous countries and is accessible in multiple languages. Bing provides significantly different results for different regions of the world, even though the language used for the search and the results is the same.

Microsoft Bing

Webmaster tools

Via the Bing Webmaster Center, Bing gives webmasters the ability to control the web crawling status of their own websites. Through the Bing Local Listing Center, users can also submit content to Bing. This center enables businesses to add business listings to Bing Maps and Bing Local.

Services on the go

Through the use of a downloaded mobile application or a mobile browser, Bing Mobile enables users to perform search queries on their mobile devices.

Microsoft News

AI is used to power the news aggregator Bing News (formerly Live Search News)
Microsoft revealed in August 2015 that it had added algorithmically-derived “smart labels” to Bing News for mobile devices. These labels function as topic tags and let users navigate through and investigate potential connections between various news stories. The feature came about as a result of Microsoft research, which discovered that roughly 60% of readers only read headlines when consuming news instead of reading the articles.Since then, additional labels have been used, such as publisher logos.


Microsoft Bing


Users can access links to Bing and MSN content directly from within their web browser with the Bing Bar, a browser extension toolbar that took the place of the MSN Toolbar. This eliminates the need for users to leave the page they are currently on. The Bing Bar’s theme, color scheme, and MSN content buttons that are displayed can all be altered by the user. Additionally, Bing Bar provides stock market positions and the local weather forecast.


On April 4, 2012, Microsoft launched a beta version of Bing Desktop, a program designed to let users search Bing from the desktop. On April 24, the production release was released, which was limited to Windows 7. When version 1.1 was released in December 2012, Windows XP and later versions were supported.
With Bing Desktop, users can view news headlines, automatically set their background to the Bing homepage image, start a web search from the desktop, and select one of the previous nine background images.


Microsoft Bing

Make a debut

An $80–100 million online, TV, print, and radio advertising campaign was part of Bing’s launch in the US. Instead of specifically mentioning Google and Yahoo! or any other rival search engine, the ads attempted to persuade viewers to switch to Bing by emphasizing the search engine’s features and functionality. According to the advertisements, Bing handles “search overload” better.

Market portion

The market share of Microsoft web search pages (MSN and Live search) was negligible prior to the introduction of Bing. Experian Hitwise revealed that by January 2011, Bing had surpassed Yahoo! and Google in market share, rising to 12.8%. During the same time frame, “Bing was the big gainer in year-over-year search activity, picking up 29% more searches in 2010 than it did in 2009,” according to Comscore’s “2010 U.S. Digital Year in Review” report.The increase in share “seemed to come at the expense of rival Google Inc.,” according to the Wall Street Journal. For the first time, Bing outperformed Yahoo! in February 2011 with a 4.37% search share, compared to Yahoo!’s 3.93%.

Look for companions

Microsoft and Yahoo announced a partnership in July 2009 whereby Bing would power Yahoo! Search. By early 2012, every global partner and customer of Yahoo! Search had made the switch.2015 saw changes to the agreement, requiring Yahoo! to use Bing for only the “majority” of searches.Since 2010, DuckDuckGo has sourced its search engine from a variety of sources, including Bing.As of 2017, Ecosia provides its search results through Bing.

Microsoft Bing

Adult-oriented material

In certain regions, such as India, the People’s Republic of China, Germany, and the Arab countries, Bing filters search results for “adult” terms when mandated by local laws [failed verification]. Nonetheless, Bing enables users to switch to an unrestricted location, like the United States, United Kingdom, or Republic of Ireland, if they so choose.

Juvenile pornography

According to a 2019 study, Bing Image search both automatically suggested queries related to child pornography through its auto-completion feature and freely presented images that had been flagged as illegal child pornography in national databases. This ease of access was seen as especially unexpected given that Microsoft invented PhotoDNA, the primary tracking technology for photos purported to be from child pornography. Furthermore, a few child pornographers who were arrested claimed to primarily use Bing to find fresh content. Following the release of the report, Microsoft promised to address the issue and deploy more personnel to tackle it.

Microsoft Bing


Microsoft was fined €60 million by France in 2022 for violating privacy laws by using Bing cookies, which prevented users from rejecting those cookies.


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