A World of Warcraft illustration from the Zleague.gg article at

Redditors joke with Glorbo in World of Warcraft

A World of Warcraft illustration from the Zleague.gg article at
Zoom in / A World of Warcraft illustration from the Zleague.gg article on “Glorbo”.

Zleague.gg

On Thursday, a Reddit user named kaefer_kriegerin posted a fake ad on the World of Warcraft subreddit about the introduction of “Glorbo” in the game. Glorbo isn’t real, but the post successfully exposed a website that searches Reddit for news in an automated fashion with little human oversight.

Not long after the post was published, an article about Glorbo appeared on “The Portal,” a gaming news content site operated by Z League, a company that offers cash prizes for playing in gaming tournaments. The League Z article mindlessly regurgitates the Reddit post and adds gibberish detail. Its author, “Lucy Reed” (probably a fictitious name for a bot), wrote over 80 articles the same day.

A screenshot of the article written by the bot about "Globe" which appeared on the Z League website before being removed.
Zoom in / A screenshot of the article written by the bot about “Glorbo” that appeared on the Z League website before it was taken down.

Ars Technique

Members of the World of Warcraft subreddit have recently noticed that this type of automatic scraping of Reddit content has been taking place, prompting many of them to try playing bots and have their posts posted on sites like The Portal.

Titled “I’m so excited they finally introduced Glorbo!!!” the original Reddit trap post provides little detail on what Glorbo is supposed to be, and probably for good reason:

Honestly, this new feature makes me so happy! I just want some major bot-run news website to publish an article about this.

I have to say, since they started hinting at it in Hearthstone in 1994, it was obvious that sooner or later they were going to introduce Glorbo into World of Warcraft. I feel like Dragonflight has been one win after another so far, like when they brought back Chen Stormstout as the final boss of the new Karazhan? Absolutely amazing!

Feel free to comment below what features and stories you want to see in the future! Maybe you’ll even get mentioned on some reputable news websites!

A human reading this Reddit post would likely detect factual errors within, such as a reference to Hearth stone in 1994 (the game came out in 2014) and a nod to “major bot-run news websites”. The presence of these elements would seem to preclude a human being responsible for the Z League article on The Portal.

Commenters soon joined the game, improving the algorithmic profile of Glorbo’s post and making it more appealing to bot collecting. “We are thrilled to announce that the development team behind the new World of Warcraft Globe will be doing an AMA with us this Sunday, July 22nd at 8:00 AM Eastern Pacific Time,” wrote one commenter.

On Thursday, after news of Glorbo’s prank began spreading rapidly on social media, The Portal removed his Glorbo post and reportedly removed all World of Warcraft content from your site.

Why Automate Reddit Scraping? Content from The Portal likely raises Z League’s profile in Google search results. It’s a way to squeeze search rankings with an unethical form of search engine optimization. This makes people more likely to visit the Z League site, which likely provides commercial benefits for advertising its gaming tournaments.

In a self-referencing loop, Z League bots also wrote about humans complaining about them on Reddit.
Zoom in / In a self-referencing loop, Z League bots also wrote about humans complaining about them on Reddit.

Ars Technique

It’s unclear exactly what technology Z League is using to accomplish this (we submitted a request for comment), but several large language model APIs and available models with weights are capable of the job when paired with custom scripts that they pull from Reddit.

In a truly meta moment later Thursday, another Z League bot called “Ashley Beam” picked up a thread about scraping AI-generated content and also wrote an automated article about it, titled “World of Warcraft (WoW) players react to AI-generated content on popular gaming sites.”

Time is a flat circle, as is self-referential AI-generated content.

#Redditors #joke #Glorbo #World #Warcraft
Image Source : arstechnica.com

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