Selling Dell: Vendor surpasses HPE, IBM and others in mindshare of storage partners

Selling Dell: Vendor surpasses HPE, IBM and others in mindshare of storage partners

All major vendors rely on channel partners (resellers, distributors, managed service providers, integrators) to scale and serve different types of customers. Enterprise storage vendors are no different. Their market share and revenue performance depends, often to a large extent, on how many channel partners they have and how they choose to promote their products. There…