Online product reviews are becoming a battleground for modern AI

Online product reviews are becoming a battleground for modern AI

On the battlefield of online reviews, it’s AI versus AI. Generative AI capable of spitting out human-sounding reviews is met by an AI trained to detect fake reviews. It’s the kind of clash that has implications for consumers and the future of online content. Saoud Khalifah, founder and CEO of Fakespot, a startup that uses…