White pages (company)

White pages (company)


Whitepages offers businesses and consumers online directory services, fraud screening, background checks, and identity verification. It has the biggest database of contact details for US citizens that is currently accessible.
In 1997, Whitepages was started by Stanford student Alex Algard as a side project. It was funded with $45 million in 2005 after being incorporated in 2000. Algard later bought out the investors in 2013. Whitepages released a number of mobile apps between 2008 and 2013, redesigned the website in 2009, gave users control over their contact information, and added other features. Between 2010 and 2016, the company’s revenue stream shifted from advertising to business services and subscription products.
These days, white pages frequently serve as a digital phone book with people’s contact details. To get in touch with someone, you can find their name and address. When you want to get in touch with someone but don’t have their contact details, this is useful.

White pages (company)


In 1996, while enrolled at Stanford University, Alex Algard had the idea for Whitepages. Algard had called the wrong number from the phone company and was looking for his friend’s contact information. An online email directory struck him as a more convenient means of making connectioIn 1996, while enrolled at Stanford University, Alex Algard had the idea for Whitepages. Algard had called the wrong number from the phone company and was looking for his friend’s contact information. As an easier way to locate people, he considered using an online email directory. Algard claims that he used all of his savings at the time to pay $900for the Whitepages.com domain. He worked as an investment banker for Goldman Sachs and kept up the website as a hobby. Using data licensed from American Business Information (now a part of Infogroup), he increased the size of the contact information database. In due course, WhitePages generated more revenue from advertisements than Algard was making at Goldman Sachs.Algard quit his work in 1998 to devote all of his attention to the website, and in 2000 he founded Whitepages.

White pages (company)

In July 2011, Whitepages launched the Localicious app. Whitepages was dissatisfied with Apple’s approval procedure for iPhone apps, so the app was first released for Android.In the same year, Whitepages PRO was also released. In August 2012, Current Caller ID, an updated Android app, was released. Five billion calls and texts had been made through the app in the year since it was released. It received an update in July 2013 with new features like the option to “Like” Facebook posts directly from the app and alter the caller information layout for each individual caller.Whitepages purchased Mr. Number, an Android application for blocking unsolicited calls, in June 2013.

White pages (company)

For $80 million, Whitepages acquired all of the investors’ stakes in the business in August 2013. In order to enhance the Caller ID app’s database of phone numbers used for scams, WhitePages purchased San Francisco-based NumberCorp in 2015. Whitepages split off its caller ID division in April 2016 to form Hiya, a distinct business with 40 employees based in Seattle. Alex Algard resigned from his position as CEO of WhitePages in September 2016 to concentrate on the mobile spam-blocking subsidiary Hiya. Rob Eleveld was named the new CEO of WhitePages by him.


By following the instructions on the Whitepages homepage, users can delete their information as of August 2020.
Whitepages and related services have come under fire for making money off the exploitation of personal data and for the risk they pose by publicly posting the physical addresses and personal details of unaware individuals online.

White pages (company)


Kevin Klingler, a man only known as an Illinois resident, filed a lawsuit in Cook County Circuit Court on February 1, 2017, claiming that Whitepages, a company based in Seattle, had violated the Illinois Right of Publicity Law.

White pages (company)


The largest database of American contact information is found on Whitepages. As of 2008, its database contained 200 million individual records and 15 million business listings, covering roughly 90% of the adult US population. Data for Whitepages is gathered from public records, telecom companies, and property deeds . Concerns about privacy are often raised by the publication of personal contact information on Whitepages.Users can use the features on the Whitepages.com website to update and correct information, as well as remove themselves from the directory.Every month, WhitePages.com receives roughly 50 million unique visitors and conducts two billion searches.

White pages (company)

About 2010, WhitePages began creating features specifically for business users. WhitePages Pro is used for tasks like confirming a sales lead’s identity, identifying fraudulent form data in online forms, and cross-referencing form data from customers completing a purchase with typical fraud indicators, such as shipping to a mailbox at a vacant building.

White pages (company)

2016 saw the removal of advertisements from WhitePages.com in favor of a monthly subscription service that allows users to access records such as background checks.As of 2013, Whitepages offers its information and associated services via seven websites, ten mobile applications, and numerous websites, such as 411.com and Switchboard.com. The Hiya app, formerly known as WhitePages Caller ID, assists users in reporting scams to the Federal Trade Commission and verifies incoming calls against a database of phone numbers associated with spam or fraudulent calls. The Android phone UI is replaced by the Hiya mobile app when making and receiving calls.





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